/* ============================================================
   consultorseolocal — identidad "cartográfica"
   Paleta: tinta petróleo / papel de mapa / teal ruta / ámbar pin
   Tipos: Archivo (display) · Spline Sans (texto) · Spline Sans Mono (coordenadas)
   ============================================================ */

:root{
  --ink:#10222B;
  --ink-soft:#3D5561;
  --paper:#FBFBF7;
  --paper-2:#F2F4EF;
  --line:rgba(16,34,43,.12);
  --grid:rgba(16,34,43,.055);
  --teal:#0E7C7B;
  --teal-dark:#0A5B5A;
  --amber:#F5A524;
  --wa:#1FAF57;
  --radius:14px;
  --wrap:1080px;
}

*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth}
body{
  font-family:'Spline Sans',system-ui,sans-serif;
  color:var(--ink);
  background:var(--paper);
  line-height:1.65;
  font-size:1.0625rem;
}
img,svg{display:block;max-width:100%}
a{color:var(--teal-dark)}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.mono{font-family:'Spline Sans Mono',monospace;letter-spacing:.08em}

h1,h2,h3{font-family:'Archivo',sans-serif;line-height:1.08;letter-spacing:-.01em}
h1{font-size:clamp(2.4rem,5.5vw,4.2rem);font-weight:900;font-stretch:105%}
h2{font-size:clamp(1.7rem,3.4vw,2.5rem);font-weight:800}
h3{font-size:1.2rem;font-weight:700;line-height:1.3}

.skip{position:absolute;left:-9999px;top:0;background:var(--ink);color:#fff;padding:10px 16px;z-index:100}
.skip:focus{left:12px;top:12px}

/* ---------- barra superior ---------- */
.topbar{position:sticky;top:0;z-index:50;background:rgba(251,251,247,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.topbar-in{display:flex;align-items:center;gap:28px;height:66px}
.brand{display:flex;align-items:center;gap:8px;text-decoration:none;color:var(--ink);font-family:'Archivo';font-weight:800;font-size:1.05rem}
.brand b{color:var(--teal)}
.brand-pin{width:20px;fill:var(--amber)}
.nav{display:flex;gap:22px;margin-left:auto}
.nav a{text-decoration:none;color:var(--ink-soft);font-weight:500;font-size:.95rem}
.nav a:hover{color:var(--teal-dark)}

/* ---------- botones ---------- */
.btn{display:inline-flex;align-items:center;gap:10px;padding:14px 24px;border-radius:999px;
  font-weight:600;text-decoration:none;font-size:1rem;transition:transform .15s ease,box-shadow .15s ease}
.btn:hover{transform:translateY(-2px)}
.btn:focus-visible{outline:3px solid var(--amber);outline-offset:2px}
.btn svg{width:20px;fill:currentColor}
.btn-small{background:var(--ink);color:#fff;padding:10px 18px;font-size:.9rem}
.btn-wa{background:var(--wa);color:#fff;box-shadow:0 6px 18px rgba(31,175,87,.35)}
.btn-primary{background:var(--teal);color:#fff;box-shadow:0 6px 18px rgba(14,124,123,.3)}
.btn-ghost{border:2px solid var(--ink);color:var(--ink)}

/* ---------- hero con retícula de mapa ---------- */
.hero{
  position:relative;
  padding:84px 0 96px;
  background:
    linear-gradient(var(--grid) 1px,transparent 1px),
    linear-gradient(90deg,var(--grid) 1px,transparent 1px);
  background-size:56px 56px;
  border-bottom:1px solid var(--line);
  overflow:hidden;
}
.hero .wrap{position:relative;display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,.75fr);gap:48px;align-items:center}
.eyebrow{color:var(--teal-dark);font-size:.8rem;font-weight:500;margin-bottom:18px}
.hero h1 span{color:var(--teal)}
.hero-sub{font-size:1.2rem;color:var(--ink-soft);margin:22px 0 32px;max-width:34em}
.hero-ctas{display:flex;flex-wrap:wrap;gap:14px}
.hero-note{margin-top:16px;font-size:.85rem;color:var(--ink-soft)}

/* pin con pulso: la firma visual */
.pin-scene{position:relative;justify-self:center;width:min(300px,70vw);aspect-ratio:1}
.pin-scene .ring{position:absolute;inset:0;border-radius:50%;border:2px solid var(--teal);opacity:0;animation:pulse 3s ease-out infinite}
.pin-scene .ring:nth-child(2){animation-delay:1s}
.pin-scene .ring:nth-child(3){animation-delay:2s}
@keyframes pulse{0%{transform:scale(.35);opacity:.7}100%{transform:scale(1);opacity:0}}
.pin-scene .pin{position:absolute;left:50%;top:50%;transform:translate(-50%,-78%);width:74px;fill:var(--amber);filter:drop-shadow(0 10px 14px rgba(16,34,43,.25))}
.pin-scene .coords{position:absolute;left:50%;bottom:6%;transform:translateX(-50%);font-size:.75rem;color:var(--ink-soft);white-space:nowrap}
@media (prefers-reduced-motion:reduce){.pin-scene .ring{animation:none;opacity:.25;transform:scale(.7)}}

/* ---------- secciones ---------- */
.section{padding:76px 0}
.section-alt{background:var(--paper-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.section-head{max-width:44em;margin-bottom:40px}
.section-head p{color:var(--ink-soft);margin-top:12px}

/* bloque definición citable (GEO) */
.definicion{
  border-left:4px solid var(--amber);
  background:#fff;
  padding:28px 32px;
  border-radius:0 var(--radius) var(--radius) 0;
  box-shadow:0 2px 10px rgba(16,34,43,.05);
  font-size:1.15rem;
  max-width:52em;
}
.definicion strong{color:var(--teal-dark)}

/* tarjetas de servicio */
.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:20px}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px}
.card h3{margin-bottom:10px}
.card p{color:var(--ink-soft);font-size:.98rem}
.card .tag{display:inline-block;font-size:.7rem;color:var(--teal-dark);background:rgba(14,124,123,.08);padding:4px 10px;border-radius:99px;margin-bottom:14px}

/* proceso (secuencia real: por eso va numerado) */
.pasos{counter-reset:paso;display:grid;gap:0}
.paso{position:relative;padding:26px 0 26px 74px;border-bottom:1px dashed var(--line)}
.paso:last-child{border-bottom:0}
.paso::before{
  counter-increment:paso;content:counter(paso,decimal-leading-zero);
  position:absolute;left:0;top:24px;
  font-family:'Spline Sans Mono';font-size:1.05rem;color:var(--paper);
  background:var(--teal);width:48px;height:48px;border-radius:50%;
  display:flex;align-items:center;justify-content:center;
}
.paso h3{margin-bottom:6px}
.paso p{color:var(--ink-soft)}

/* ciudades */
.ciudades{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:18px}
.ciudad{display:block;text-decoration:none;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px;transition:border-color .15s,transform .15s}
.ciudad:hover{border-color:var(--teal);transform:translateY(-3px)}
.ciudad .coord{font-size:.72rem;color:var(--ink-soft);margin-bottom:10px}
.ciudad h3{color:var(--ink)}
.ciudad p{color:var(--ink-soft);font-size:.92rem;margin-top:6px}
.ciudad .ir{color:var(--teal-dark);font-weight:600;font-size:.9rem;margin-top:12px;display:inline-block}

/* sobre mí */
.sobre{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}
.sobre-datos{display:grid;gap:14px}
.dato{display:flex;gap:14px;align-items:baseline}
.dato b{font-family:'Archivo';font-size:1.6rem;color:var(--teal-dark);min-width:84px}
.dato span{color:var(--ink-soft)}

/* FAQ */
.faq{max-width:52em}
.faq details{border-bottom:1px solid var(--line);padding:6px 0}
.faq summary{cursor:pointer;font-weight:600;font-family:'Archivo';padding:16px 0;list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--teal);font-size:1.4rem;line-height:1}
.faq details[open] summary::after{content:"–"}
.faq details p{color:var(--ink-soft);padding-bottom:18px;max-width:46em}

/* prosa (páginas informativas) */
.prosa{max-width:46em}
.prosa h2{margin:44px 0 14px}
.prosa h3{margin:28px 0 10px}
.prosa p{margin-bottom:16px}
.prosa ul{margin:0 0 16px 22px}
.prosa li{margin-bottom:8px}

/* CTA final */
.cta-final{background:var(--ink);color:#fff;padding:84px 0;text-align:center;
  background-image:linear-gradient(rgba(251,251,247,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(251,251,247,.05) 1px,transparent 1px);
  background-size:56px 56px}
.cta-final h2{color:#fff;margin:14px 0 16px}
.cta-final .eyebrow{color:var(--amber)}
.cta-sub{color:rgba(251,251,247,.75);max-width:38em;margin:0 auto 32px}
.cta-row{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.cta-final .btn-ghost{border-color:#fff;color:#fff}

/* footer */
.footer{background:var(--ink);color:rgba(251,251,247,.7);padding:56px 0 32px;border-top:1px solid rgba(251,251,247,.12)}
.footer a{color:rgba(251,251,247,.85);text-decoration:none;display:block;margin-bottom:8px;font-size:.95rem}
.footer a:hover{color:var(--amber)}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px}
.footer-brand{font-family:'Archivo';font-weight:800;color:#fff;font-size:1.1rem;margin-bottom:10px}
.footer-brand b{color:var(--teal)}
.footer-h{font-size:.72rem;color:rgba(251,251,247,.45);margin-bottom:14px}
.footer-legal{margin-top:44px;padding-top:20px;border-top:1px solid rgba(251,251,247,.12);font-size:.85rem;color:rgba(251,251,247,.45)}

/* WhatsApp flotante */
.wa-float{position:fixed;right:22px;bottom:22px;z-index:60;width:58px;height:58px;border-radius:50%;
  background:var(--wa);display:flex;align-items:center;justify-content:center;
  box-shadow:0 8px 24px rgba(31,175,87,.45);transition:transform .15s}
.wa-float:hover{transform:scale(1.08)}
.wa-float svg{width:30px;fill:#fff}

/* breadcrumb */
.miga{font-size:.85rem;color:var(--ink-soft);padding:18px 0 0}
.miga a{color:var(--ink-soft)}

/* responsive */
@media (max-width:860px){
  .hero .wrap{grid-template-columns:1fr}
  .pin-scene{order:-1;width:min(200px,55vw);margin-bottom:-10px}
  .sobre,.footer-grid{grid-template-columns:1fr}
  .nav{display:none}
  .topbar-in{justify-content:space-between}
}